🏆 India's Most Trusted Loan-Fitment Partner

About Us

Who We Are & What We Stand For

Aadhya Financial Consultancy (AFC) is a need-based, fitment-driven loan advisory firm helping Individuals, Professionals, SMEs, and Business Owners secure the right financial solutions with clarity, confidence, and integrity. Since 2017, we have been committed to one principle: Recommend what the customer needs — not just what is available.

Our Foundation

Who We Are

Premier loan syndication and DSA firm transforming how India borrows

Customisation That Actually Delivers

Established in August 2017, Aadhya Financial Consultancy emerged with a bold vision: to be the most trusted partner in retail & SME lending—not just another facilitator, but a loan-fitment specialist.

Recognising that loan products are many yet true customisation is rare, we built our ethos on one core promise: we deliver what we commit.

With more than 20 years of combined banking experience, we understand the nuanced risk appetites and policies of 50+ lending institutions across India, allowing us to simplify and accelerate the borrowing process for our customers.

20+
Years Experience
50+
Banking Partners
Aadhya Financial Consultancy
Venkatraman Iyer
Venkatraman Iyer
Founder & Business Head
20+ Years Banking Expertise

Meet the Founder

"To give customers what they need, not just what is available."

With nearly two decades of experience in Retail & SME Lending, Venkatraman has worked with leading institutions such as Axis Bank, HDFC Bank, HSBC, Standard Chartered, Barclays, and Aditya Birla Finance.

In 2017, he founded Aadhya Financial Consultancy with a simple purpose: To guide customers through a transparent, informed, and responsible borrowing experience.

Over the years, he has supported Salaried Individuals, Professionals, SMEs, and HNI customers by structuring loans that enable stable cash flows, expansion, diversification, and wealth creation.

Axis Bank
HDFC Bank
HSBC
Standard Chartered
Barclays Bank
Aditya Birla Finance
Our Evolution

Our Journey

From inception to becoming India's trusted loan-fitment partner

2017 YEAR
🚀 Foundation

The Beginning

Aadhya Financial Consultancy established in August 2017 with a vision to bring clarity and honesty to loan selection process.

2018 YEAR
🤝 Building Trust

First 500 Families

Established relationships with 20+ major banks and NBFCs. Served first 500 families with transparent loan solutions.

20+
Banking Partners
500+
Families Served
2020 YEAR
📈 Expansion

SME Lending Vertical

Expanded to SME lending vertical. Crossed ₹100 Cr in loan disbursements. Helped 200+ SMEs during pandemic with critical funding.

₹100Cr+
Disbursed
200+
SMEs Helped
2022 YEAR
⭐ Recognition

Scale & Excellence

Partnered with 50+ banking institutions. Achieved 98% success rate in loan approvals. Recognized as trusted advisor.

50+
Partners
98%
Success Rate
2025 TODAY
🏆 Industry Leader

India's Most Trusted

Served 5,000+ families and 800+ SMEs. Crossed ₹500 Cr in total disbursements. Recognized as India's most trusted loan-fitment partner.

5,000+
Families
₹500Cr+
Total Disbursed
What Drives Us

Mission | Vision | Values

The guiding principles behind every decision we make

🎯

Mission

To provide clear, accurate, and fitment-based financial advisory that empowers customers to make confident lending decisions.

🚀

Vision

To become India's most trusted partner for transparent and customised financial solutions.

💎

Values

Integrity • Fitment First • Transparency • Customer-Centricity • Responsiveness

Our Expertise

What We Do

Comprehensive loan solutions for every financial need

🏠

Home Loan

🏢

Loan Against Property

🏭

Commercial Property

💼

Business Loan

💰

Working Capital

🔄

Supply Chain Finance

📈

Structured Finance

🏗️

Lease Rental Discounting

Our Customers

Who We Help

Serving diverse customer segments with customized solutions

👥

Individuals

  • Salaried Professionals
  • Self-Employed
  • Doctors, CA, Architects
  • Consultants
🏢

SME Entities

  • Proprietorship
  • Partnership Firms
  • LLP
  • Private Limited
💼

Corporates

  • HNIs & Business Owners
  • Growing Startups
  • Listed Companies
  • Family Offices
Our Advantage

Why Clients Trust AFC

What makes us different from other loan consultants

01
🎯

20 Years Banking Expertise

Deep understanding of lending policies across 50+ banks and NBFCs from our founding team's extensive banking background.

Industry Veterans
02
🤝

Fitment-Based Selection

We match your unique financial profile with the right lender—not just what's easy to sell.

Custom Solutions
03

Fast Turnaround

Streamlined process and strong banking relationships enable quick approvals and disbursements.

Quick Processing
04
💎

Transparent Process

Complete clarity on eligibility, interest rates, fees, and documentation from day one.

No Hidden Costs
05
🎓

End-to-End Support

From initial profiling to final disbursement—we handle every step so you can focus on your goals.

Complete Handholding
06

98% Success Rate

Accurate assessment and proper fitment result in industry-leading approval rates.

Proven Results
👨‍👩‍👧
5,000+
Happy Families
🏢
800+
SMEs Supported
💰
₹500Cr+
Disbursed
🤝
50+
Banking Partners
98%
Success Rate
Our Network

Our Lending Network

Strong partnerships with India's leading banks and NBFCs

Axis Bank
HDFC Bank
ICICI Bank
Kotak Bank
HSBC
Standard Chartered
AU Small Finance
Yes Bank
IndusInd Bank
IDFC First Bank
Tata Capital
Aditya Birla Finance
Bajaj Finserv
L&T Finance
Piramal Finance
IIFL Finance
Indiabulls
Fullerton India
Client Success

What Our Clients Say

Real stories from customers who trusted AFC for their financial needs

"

"AFC guided me with complete clarity. I understood exactly what my eligibility was and which bank suited my case best. The entire process was transparent and hassle-free."

RS
Rajesh Shah

SME Business Owner, Mumbai

"

"Very transparent and professional. They helped me get a home loan with competitive rates. Venkatraman's expertise in banking really shows in the quality of service."

PM
Priya Mehta

IT Professional, Thane

"

"Best loan consultant in Mumbai. They don't just push products—they actually understand your business and recommend what fits. Got working capital exactly when needed."

AK
Amit Kumar

Manufacturer, Navi Mumbai

Ready to Experience the AFC Difference?

Whether you're buying your dream home, scaling your business, or planning your financial future—we're ready when you are. Let's find the perfect loan fit together.

💬 Chat with us