Who We Are & What We Stand For
Aadhya Financial Consultancy (AFC) is a need-based, fitment-driven loan advisory firm helping Individuals, Professionals, SMEs, and Business Owners secure the right financial solutions with clarity, confidence, and integrity. Since 2017, we have been committed to one principle: Recommend what the customer needs — not just what is available.
Premier loan syndication and DSA firm transforming how India borrows
Established in August 2017, Aadhya Financial Consultancy emerged with a bold vision: to be the most trusted partner in retail & SME lending—not just another facilitator, but a loan-fitment specialist.
Recognising that loan products are many yet true customisation is rare, we built our ethos on one core promise: we deliver what we commit.
With more than 20 years of combined banking experience, we understand the nuanced risk appetites and policies of 50+ lending institutions across India, allowing us to simplify and accelerate the borrowing process for our customers.
"To give customers what they need, not just what is available."
With nearly two decades of experience in Retail & SME Lending, Venkatraman has worked with leading institutions such as Axis Bank, HDFC Bank, HSBC, Standard Chartered, Barclays, and Aditya Birla Finance.
In 2017, he founded Aadhya Financial Consultancy with a simple purpose: To guide customers through a transparent, informed, and responsible borrowing experience.
Over the years, he has supported Salaried Individuals, Professionals, SMEs, and HNI customers by structuring loans that enable stable cash flows, expansion, diversification, and wealth creation.
From inception to becoming India's trusted loan-fitment partner
Aadhya Financial Consultancy established in August 2017 with a vision to bring clarity and honesty to loan selection process.
Established relationships with 20+ major banks and NBFCs. Served first 500 families with transparent loan solutions.
Expanded to SME lending vertical. Crossed ₹100 Cr in loan disbursements. Helped 200+ SMEs during pandemic with critical funding.
Partnered with 50+ banking institutions. Achieved 98% success rate in loan approvals. Recognized as trusted advisor.
Served 5,000+ families and 800+ SMEs. Crossed ₹500 Cr in total disbursements. Recognized as India's most trusted loan-fitment partner.
The guiding principles behind every decision we make
To provide clear, accurate, and fitment-based financial advisory that empowers customers to make confident lending decisions.
To become India's most trusted partner for transparent and customised financial solutions.
Integrity • Fitment First • Transparency • Customer-Centricity • Responsiveness
Comprehensive loan solutions for every financial need
Serving diverse customer segments with customized solutions
What makes us different from other loan consultants
Deep understanding of lending policies across 50+ banks and NBFCs from our founding team's extensive banking background.
We match your unique financial profile with the right lender—not just what's easy to sell.
Streamlined process and strong banking relationships enable quick approvals and disbursements.
Complete clarity on eligibility, interest rates, fees, and documentation from day one.
From initial profiling to final disbursement—we handle every step so you can focus on your goals.
Accurate assessment and proper fitment result in industry-leading approval rates.
Strong partnerships with India's leading banks and NBFCs
Real stories from customers who trusted AFC for their financial needs
"AFC guided me with complete clarity. I understood exactly what my eligibility was and which bank suited my case best. The entire process was transparent and hassle-free."
"Very transparent and professional. They helped me get a home loan with competitive rates. Venkatraman's expertise in banking really shows in the quality of service."
"Best loan consultant in Mumbai. They don't just push products—they actually understand your business and recommend what fits. Got working capital exactly when needed."
Whether you're buying your dream home, scaling your business, or planning your financial future—we're ready when you are. Let's find the perfect loan fit together.